Media Summary: I still remember this jingle! Not really sure if I ever saw the "softer" side of nostalgia Channel contact email: thebetamaxking.com. You'd think a family that does all their shopping at

Sears Ad - Detailed Analysis & Overview

I still remember this jingle! Not really sure if I ever saw the "softer" side of nostalgia Channel contact email: thebetamaxking.com. You'd think a family that does all their shopping at Intro by: Damien Blake Subscribe for more logo histories and ... "Every family should have at least one DieHard." I have three other spots from the 1994 Softer Side campaign:

I uploaded this video to get repsonses from people to how different they or their parents would have reacted to the child's actions.

Photo Gallery

Sears Air Conditioner Commercial
1983 Sears "Cheryl Tiegs - There's more for your life at Sears" TV Commercial
1984 Classic Sears Commercial
Come See The Softer SIde Of Sears
Sears "Softer Side" Commercial 1998
Early 80s Sears Commercials
Bob Vila Sears Commercial 1992
1980 Sears after-Christmas commercial
1995 Sears "A softer side of Sears" TV Commercial
80's Sears Commercials
Sears Logo/Commercial History (#350)
Sears DieHard Battery Commercial (1978)
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