Media Summary: "The Spirit of Achievement is the Spirit of America." Thirty years later and not much has changed. Aired during Superbowl XVIII in 1984. Filmed along the Pacific Coast Highway in California.
1977 Exxon Commercial - Detailed Analysis & Overview
"The Spirit of Achievement is the Spirit of America." Thirty years later and not much has changed. Aired during Superbowl XVIII in 1984. Filmed along the Pacific Coast Highway in California. 1985 - Exxon - Running With The Tiger Commercial 1996 Exxon Commercial: Surprised People at the Pump - Aired February 4, 1996 "We're changing our name - but not our stripes." Animated mascot
From It's 1978 and America is still reeling from the various "oil shocks" of the decade.