Media Summary: Have you ever noticed that the things you work hardest for often mean the most? Ever wonder why you feel so proud of that IKEA bookshelf you built—even if it's a little wobbly? That's She Had a Date with a Rich Guy and a Poor Guy... But Chose the Poor One. Why? You might think luxury wins hearts, but this ...
The Ikea Effect The Psychology Behind Real Buy In - Detailed Analysis & Overview
Have you ever noticed that the things you work hardest for often mean the most? Ever wonder why you feel so proud of that IKEA bookshelf you built—even if it's a little wobbly? That's She Had a Date with a Rich Guy and a Poor Guy... But Chose the Poor One. Why? You might think luxury wins hearts, but this ... Have you ever loved something more just because you made it yourself? That's Dan Ariely is the James B. Duke Professor of Why does your own work always feel more valuable than it actually is? This video explains
Have you ever built something yourself and felt like it was worth way more than it actually is? That's Why do we fall in love with our own work — even when it isn't the best? Have you ever built a piece of furniture that was wobbly, ugly, and barely functional... but you absolutely refused to throw it away?
![Why you pay more for things you make yourself [The Ikea effect]](https://i.ytimg.com/vi/d8k9PgnmEcU/mqdefault.jpg)
