Media Summary: Dan Ariely is the James B. Duke Professor of Psychology and Behavioral Economics at Duke University and author of "Payoff: The ...

The Ikea Effect Why You Think Your Terrible Diy Project Is Worth More Than It Is - Detailed Analysis & Overview

Dan Ariely is the James B. Duke Professor of Psychology and Behavioral Economics at Duke University and author of "Payoff: The ...

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The IKEA Effect: Why You Think Your Terrible DIY Project Is Worth More Than It Is
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